It can be easy to get distracted and caught up with making short videos that are trendy, silly, or funny but you always need to remember who your ideal customer is.

Ultimately your goal for making short videos is to get new customers, right?

So if you only produce silly and meaningless short videos, your ideal customer may see you but they won't know what to do in order to work with you.

Here are my suggestions:

• Have a mixture of fun and silly but make sure it always relates to your niche, industry, and business.
• You can have a few non business realted peppered in the mix but the majority of the videos should be about your brand.
• Always keep the focus of your ideal customer in mind and remember your goal is to serve them.
• Go viral with videos that speak to your industry or niche, not on a personal level.
• Try to target people who don't know what your niche or services are. For example, as a wreath seller, I would focus on educating my followers that wreaths are meant year-round and can be placed throughout the home, not just the front door.
• Use a linktree or link in bio (we have training for this in our portal) to direct questions and followers to learn more about you off the platform.

Structure of a video

1. The first few seconds are important that you try to hook the viewer in. You can use text bubbles or your voice to give a hook. For example, 'this is why you should never hang a wreath in a bathroom', or '5 places to hang a wreath in your home'. You want to quickly give reasons for the viewer to keep watching the video.
2. Then 3-5 talking points supporting the hook or topic of the video.
3. Give a Call to Action
4. Use captions to give more information
5. Use hashtags
6. Use voiceover if possible for better-performing videos.

Tip: if you forget to add captions or hashtags on TikTok, you can quickly swipe up before it loads 100% to edit it.

Create pillars of content

With your business create 3-5 pillars of content and then focus on creating videos that rotate through those pillars. Example as a wreath seller: customer service, quality construction, custom orders/placing orders, holiday /seasonal decorating,

Remember your Ideal Customer when creating!

Platforms are different but they all work similarly. So if you can complete a task, say trim a video clip on Instagram, you can also do it on other platforms. It's just a matter of figuring out where the option is located.

When starting, try to keep videos approximately 15 seconds long to have a better chance of beating the algorithm, discussed further down this page.

First 5 Short Videos to Make

1. Create a reel introducing who you are, where you’re from, what you make, and why you got started.
2. Create a reel introducing your staff. If it's just you, introduce yourself with your name, business name, how long you’ve been making, why you got started (make it about the customer, not you), and where people can learn more (website, Etsy shop or opt-in for a coupon)
3. Create a 15-second reel showing off 3-5 of your most recent items (sold or not sold)
4. Create a reel showing you boxing a wreath and how you make your shipping special.
5. Create a reel showing how to use an item you make.